Outbound, follow-ups, closings
Personalise the variable bits, templatise everything else.
Intro sequences, demo follow-ups, proposal deliveries, renewal nudges. Use prompt placeholders so every email still reads like a human wrote it.
The problem
What makes sales different.
SDRs write 60-100 emails a day. The first three lines and the last two are identical across half of them. Rewriting from scratch is time theft; pasting unpersonalised boilerplate kills open rates.
Sample library
Hotwords a sales would keep.
A plausible shortlist - build your own from here. Every macro ships editable and deletable; nothing is forced on your library.
/intro
Hi [$PROMPT:Name] - saw your team at [$PROMPT:Company] is hiring in [$PROMPT:Role]. Worth a 15 min call?
/followup
Following up on our conversation from [$DATE-3d]. Any questions I can answer?
/demo-done
Thanks for the demo today. Recap, pricing deck, and next steps are attached.
/close
Quick check-in on the signed contract - anything blocking from your end?
/renew
Renewal is up [$DATE+14d]. Want me to pull your usage numbers before we talk?
/intro-warm
[$PROMPT:Referrer] suggested I reach out - they said you are looking at [$PROMPT:Problem].
What makes the difference: Prompt placeholders fire an inline modal as the macro expands, so personalisation is not an afterthought - it is baked into the template.